We provide turnkey blogs that showcase your bank's subject matter experts -- a great way to generate leads and stay top-of-mind for commercial lending, business banking, wealth, investments, insurance, etc.
Best of all, we do all the work. You simply decide the topics -- we then interview your subject matter experts and turn each interview into a series of informative "Business Briefs".
Using a powerful content marketing platform, each "Business Brief" pushes useful information to your customers and prospects -- and offers more detailed information for immediate download.
Each time a customer or prospect downloads more information, you receive a real-time email for sales follow-up -- and can access detailed reports anytime on the web.
What's more, your social media mentions are monitored and provided to you in a summary report. And because each post is search engine optimized, your "good content" can continue to attract prospects for years.
Your thought leadership is established, while your bank stays “top of mind” because your customers and prospects are touched bi-weekly with information they can use.