We Can Help You Change It Into a Lead Machine
Wonder why your website doesn't do anything?
It's because the way people buy has changed.
Today's buyers use search engines to learn about products or services to seek out "good content" -- useful information to make smart purchasing decisions. Successful web marketers know that the more useful content they provide, the more quality traffic they generate. And quality traffic turns to inquires and leads.
Changing your online-brochure website to a content marketing engine is worth the time and effort, but not if it distracts you from running your business.
It's why we do all the work for you -- here's how:
Step 1: Engage Prospects
Optimize Your Website for Content Marketing
To change your website into a content marketing lead machine, you need to do 3 things:
Offer useful, informative "good content" that prospects want ... be able to change your site quickly to respond to prospect's interests ... and know who is visiting your site (and what they are doing when they get there) for quick lead follow-up.
It's what we do for you, in either one of two ways:
Option 1: We Manage Your Content -- The most efficient way to go-live is for us to manage your website content on our platform -- or create a microsite that is separate from your main corporate website. This enables us to make day to day changes, and provide you with visitor and responder data* needed to increase site performance. Best of all, there may be no need to change the look of your site.
Option 2: You Manage Your Content -- For firms who manage their sites content in-house (or for whatever reason don't want to move to our platform), we can encode each page of your site to enable us to measure visitor performance using our platform tools, and provide you with fresh content.
Using either option, once your site has been optimized for content marketing, the next step is to add quality content.
*Your site can be easily moved back to its previous platform, should you not continue this service.
Step 2: Get Leads
Push "Good Content" to Customers and Prospects
To help you get found (and get leads), we create "good content" about you -- to showcase your in-house expertise.
We also review your existing content, and re-purpose it if necessary to provide the feedstock for weekly blogs and other content marketing materials. This enables you to recover some of your previous marketing investments.
The foundation of content creation is weekly blogging -- the easiest way to build a content-rich website.
Other "good content" includes white papers, newsletters, videos, case studies, recorded interviews, etc. that gives prospects the information they need to decide.
Each week, we publish a new blog post offering new "good content" to prospects. To also reach out to your current customers, we get their permission to include them on your weekly blog notification. We create your "good content" in two ways.
First, we review and re-purpose your existing content, to turn it into materials that prospects want. Second, we record interviews with your subject matter experts, and then transcribe these interviews into multiple pieces of content.
The goal is to expose your firm's knowledge and value to prospects, then get them to self-identify as inquiries and eventually, leads in exchange for your content offers.
Step 3: Measure Results
Continually Optimize and Fine Tune
By monitoring who comes to your site, and what they are interested in, we continually change your site to reflect the current interests of prospects and customers.
Each week, we provide you reports on inquiries and leads ... blog analytics ... sources of inquiries ... site visits by company ... reports on your competitors' site rankings ... your social networking effectiveness, and more.
Because we constantly evolve your site based on what prospects want, site traffic typically grows month after month.
Best of all, the organically placed "good content" we create for you stays on the internet for months or years, continuing to draw prospects to your website.
This is a major advantage over paid search advertising, which of course stops the moment that a firm decides to stop advertising.
What Does It Cost?
Less Than You Think
Leadsource content marketing services start at $1,600 per month. For most firms, just a few incremental sales more than pay for our services. To find out how Leadsource can help you turn your website into a lead machine, call or email us now.