We can likely get you better results for the same (or less) money than you now pay. You'll get the benefit of everything we've learned from doing hundreds of jobs similar to the one(s) you may now be considering. In financial mail, as in life, experience counts.
We can save you time, and worry. Managing direct mail is an extremely time-intensive task, where even the smallest mistake can come back to bite you. We manage this process for you, giving you and your staff more time for other important work. We've seen it all - and stop problems before they happen.
Because we've done hundreds of financial mailing programs over 20+ years, we've learned "what works" - and bring you tested mail techniques that have solved problems similar to your own.
We've also learned how to avoid errors - and are known for producing extraordinarily complex, data-intensive mailings where mistakes are simply unacceptable. Our clients say that this combination of knowing "what works" - plus our ability to head-off the toughest data and production problems - produces results that typically far exceeds industry norms.
In almost every case, we quickly become an "unofficial" part of our client's staff. This is because we keep them in front of critical deadlines, on a daily (and often hourly) basis - and help them head-off problems before they happen.
Bank marketing directors who have a limited in-house staff - but still need to get complicated projects done exactly right (on tight deadlines) - love us.
They may also have poor customer data, which we routinely straighten out. We feel very strongly that our job is to check everything multiple times (so they won't have too). Clients often say that they feel like they are our only client.
We have the most experience in selling secured and unsecured credit products by mail - both to prospects and customers.
We are especially skilled at customer cross-selling and up-selling. We are pioneers in the use of advanced digital techniques (and complex matrix marketing programs) to get customers to buy more, more often.
Yes. We have often been selected to do complicated programs such as merger, compliance, legal, and other "high profile" mailing initiatives that are simply beyond the experience of most direct mail agencies.
This is because we do "process" extraordinarily well - probably better than almost anyone in the industry. We are crazy for production quality and making sure that complex (and highly sensitive) data files are processed correctly, and production work is done right.
All of our clients have large ad agencies -- but none of them use them for their financial direct mail. Advertising is about changing image and awareness -- direct marketing is about selling things now. The thought process is different -- and it should be. We believe that people should do what they do best, and apparently, so do our clients.
You will be connected to a real-live subject matter expert -- not a salesperson -- who can answer any questions you might have.
If you are willing to tell us what you'd like to accomplish, we'll be happy to share "what works" from our past programs. If you are not sure if a mailing program makes sense, we'll tell you if it's not likely to make you any money. Or if you just want a "ballpark" quote, you'll have it by phone in minutes. We invite you to call us at 412.391.2689, and of course, there is no cost or obligation.
We charge only by the project, and provide a good-faith estimate up-front before work is begun.
Unlike some firms, we don't believe that retainers or vague "service" charges are ever in your best interests. There are no long-term contracts to sign, or nuisance charges for phone calls and other "cost of doing business" stuff.
Initially, we will spend as much time on-site at your offices as is needed to get your project or program done.
For on-going work, it is best to have at least quarterly planning meetings on-site. While some clients prefer
that we visit more frequently, others want to minimize on-site work and work mostly by phone or email.
In short, whatever works best for you works for us.
Absolutely - we are happy to do a single project, and will give you a firm "no surprises" quote and schedule by phone, with no obligation.
We encourage clients to have us add web-based response features to their mailing programs, and we provide this (and other) direct response web services, as-needed.
Leadsource began as a direct mail agency in 1982. As the banking industry deregulated in the early 80's, we specialized in financial mail marketing. In these early years, we created some of the mailing programs that are standard-fare in banking today. Our understanding of why things work helps us create programs that often perform far above industry standards.
Call us at 412.391.2689, or email us at info@leadsource.com. We'll be happy to answer questions, share ideas - or if you'd like, put you in touch with bank marketers we have served so that you can learn about the added-value we provide.
|
Copyright ©2006 Leadsource Inc. All Rights Reserved