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Useful sites for bank direct mail marketers.

Feature Articles

1. Selling Home Equity Credit By Mail
2. Seasonality in Credit Direct Mail Marketing
3. Financial Direct Mail Horror Stories

Case Histories

1. Home Equity Lines: Selling to Customers
2. Welcome/OnBoarding Program to New Customers
3. Business Banking: New Customer Acquisition
4. Matrix Mailing to Customers: Selling Multiple Products
5. Debit Cards: Customer Activation Program
6. Privacy Policy: Customer Notification Mailing
7. Merger/Acquisition: Customer Communications

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Because seasonality is important when promoting specific financial products by mail, Leadsource will periodically email you when it is time to begin planning for specific product promotions (home equity, etc.). To subscribe, click here.

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