Blogging is the cornerstone of online lead generation. Some firms report more new visitor web traffic (and leads) from their blog than their website itself.
Each new blog becomes a page on your website – and another reason for search engines to find you. Blogging gives prospects continuous opportunities to link to your website, to discover more about your services and industry knowledge. It is a great way to stay in touch with customers.
Leadsource will help define your blogging goals, identify the right keywords for your business, and provide a blogging plan and suggested schedule.
Blog Options:
- Interview – we will query an expert within your firm, an outside firm, a customer or partner, and provide an interview-format blog post.
- Editorial – this is a conversational blog posting that provides multiple media links to your previous blogs, or outside media sources
- News – this “news bulletin” format reports on a recent event that impacts your industry, or a subject related to your blog’s overall content
Additional Blog Options
- Podcast – this is a stand-alone podcast that is included into a blog posting, that addresses an important marketing topic or event
- Video – a well-scripted audio/video presentation that, as with a podcast, addresses an important marketing topic or event