Direct response-based email is a great way to keep in touch with customers, and a powerful cross-selling tool.
When used across your customer and prospect list, it is an economical way to distribute information about new products, make new promotional offers, and promote events such as seminars, webinars, conferences, etc.
When used as part of an inbound marketing campaign, keyword optimized email landing pages can precisely measure ROI, help to boost website traffic, and increase your lead stream.
Leadsource offers a variety of text and/or html based direct response email options, including product briefs, newsletters, etc.