Who Are You Really?
Posted by Jim Monteleone
Does your website mirror your company’s personality and value? If it reads like a sales brochure, chances are that no one will ever “get” what your firm and its people have to offer.
It's a shame. If your company is like most, you have subject matter expertise that prospects are looking for, and years of experience to share. Inquiries and leads increase when a website mirrors a company’s personality – here’s why:
- You Offer Unique Value -- Every company has its own unique DNA. This comes across easily when you meet or speak over the phone with a customer or prospect. To reflect it on your website, offer downloadable “good content” that showcases your subject matter expertise.
- Likes Attract Likes -- A great website attracts prospects who "get" the value of what your company offers, and how they can benefit from using your products or services. For this reason, it only makes sense to have your company website sound like -- and act like -- the people in your firm.
- People Are Looking for You -- Your website should give visitors a fast understanding of your value, and why they should buy from you. It should not read like a brochure. Websites that are “all sizzle and no steak” no more convey the value proposition of a company than its Yellow Page listing.
Great websites mirror a company's DNA. They are filled with informational content that comes not just from the mind, but from the heart of a firm’s subject matter experts.
Translating subject matter expertise into valuable information is the job of the content marketer. It is done by editing and "repurposing" existing content, and by interviewing your subject matter experts to create the blogs, videos, and white papers that potential buyers are searching for. The reward for offering “good content” can be a real increase in leads -- and sales.
Do you struggle to create "good content"?
If so, Leadsource can do the work for you by interviewing your subject matter experts -- and re-purposing your existing content -- into informative content that prospects are looking for. To find out how easy it can be, contact us at sales@leadsource.com, or call us at 412.922.6415.