3 Reasons Why Blogging Works Better Than a Newsletter
Posted by Jim Monteleone
In a world of “short attention-span theater”, a one-page blog post often gets more readers than a lengthy newsletter.
Because blogs are usually published weekly, vs. monthly or quarterly like a newsletter, blogging helps businesses reach out to prospects -- and touch customers -- far more often, at less cost.
There are three big reasons why blogging works better than a newsletter:
1. It Helps You Get Found on the Internet
Search engine optimized blog posts "get found" by prospects looking for helpful information about a product or service. Unlike newsletters that are emailed or mailed only to a pre-selected audience, blog posts stay on the web for months or years – attracting new prospects at zero marketing cost.
2. It Helps You Stay In Touch With Customers
When asked, most people on your house email list will agree to receive your blogs. This gives you a low-cost way to reach out to your customers and prospects (people who already know you) on a weekly basis. Most firms find this to be a huge gain over their normal “2 to 4 times a year” customer touch marketing.
3. Its Less Costly Than a Newsletter
It takes a lot of time and effort to produce a multiple article newsletter. Many marketers find that after a few issues, they run out of ideas for quality content, causing most newsletters to have a brief life. And of course, the cost of paper newsletters mailed to a house list can be substantial. Blog posts, because they can be done quickly, are far easier and less costly to create and sustain.
Conclusion: The line between newsletters and blogs is blurring. Firms that use blogs to reach customers and prospects can substantially reduce their marketing costs – assuming they continue to provide a steady stream of “good content”.
Leadsource creates “good content” by interviewing your subject matter experts -- and re-purposing your existing content -- into informative blog posts that prospects seek out on the web. To find out how easy it is to attract new prospects and reach out to customers with effective blogging, contact us at sales@leadsource.com, or call us at 412.922.6415.
Blog Co-Authors: Jenny Monteleone/Jim Monteleone