4 Ways Mobile Barcodes Can Make Your Marketing Work Harder
Posted by Jim Monteleone
You’ve probably seen them, but not everyone knows what mobile barcodes are, what they do, or how to use them.
To read a mobile barcode, you need a smart phone with a built-in reader application that works through your phone’s camera. Once it recognizes the mobile barcode, it will take you directly to a website, landing page, or video – or provide contact information that can be downloaded directly into to your phones “Contacts”.
In short, a mobile barcode instantly brings prospects to your website, landing page, or web coupon without having to input a URL. They come in a variety of types, and can increase the ROI of any promotion by proving the ability to:
1. Bring Traffic to Your Website
A mobile barcode functions as an additional response device, and can be read by your phone’s reader on print materials, or directly from your computer screen. A mobile barcode on an ad or sign can link a viewer directly to a landing page of your website (it even works on tee-shirts or any advertising specialty).
2. Provide Your Contact Information
Business card contact information can be encoded into a mobile barcode, giving the reader the option to automatically include it into their phone’s list of contacts. This can be useful when opening a new office or branch, or providing the specific contact information of a sales representative.
3. Send a Promotional Message
Promotional messages can be offered though mobile barcodes, such as special offers or sweepstakes. Prospects can enter a contest using only their mobile phone, in addition to email, mail, or computer web access. This also helps to increase social media presence.
4. Track Mobile Response
A variety of tracking techniques are available for monitoring the real-time performance of your mobile barcode placement. You can track their performance by media, by message, or any other variable. Their use is limited only by your imagination.
Marketing applications for mobile barcodes will become universal in the very near future. As more consumers accept and use this technology, it pays to include it into every marketing program.
Leadsource can help you to maximize the benefits of mobile barcode technology in your next mail or web promotion. To contact us, just scan the code to the left -- or call us at 412.922.6415, or email us at sales@leadsource.com
Blog Co-Authors: Jenny Monteleone/Jim Monteleone