6 Ways to Use Video Content to Get Sales Leads
Posted by Jim Monteleone on Wed, Feb 03, 2010 @ 05:14 PM
Given the short attention span of most internet users, there's nothing like video content to quickly engage prospects.
The best videos follow the Golden Rule of good content -- they provide useful information to prospects looking to make an informed purchase. Here are 6 types of videos that can engage prospects and get them asking for more:
1. How-to Video -- an instructional video that shows how to use a product (or do a process) can take on a life of its own on the web. When posted to a site like YouTube, it can pull prospects to your site for months, or even years.
2. Meet The Experts -- video is a great way to introduce your subject matter experts to prospects. By illustrating a step-by-step solution to a problem that your product solves best, their credibility is established up-front.
3. Blog Video -- blog videos can be created quickly, with simple production values. Even a "talking head" video is far more engaging than text, and can address timely issues or market opportunities in a way that no other medium can match.
4. Product/Service Teaser -- much like a movie trailer, a product or service teaser highlights features and benefits, and wets viewer's appetites. They also encourage viewers to download more detailed information in exchange for their e-mail addresses.
5. Platform Video -- a live speech can be the basis for dozens of short informational clips, or used as "chapters" in a web video series. The amount of usable content from one 30 minute speech is substantial -- content that normally disappears after a live presentation is done.
6. Sales Video -- imagine your best sales presentation live on video, selling for you on the web 24/7. Use it to describe the problem your prospects want to solve -- then offer a detailed solution on your site in exchange for contact information.
Of all the content that drives leads to a website, nothing does a better selling job than an informative video. A small investment in quality video content can drive inquiries to your site for years to come.