6 Ways to Use Video Content to Get Sales Leads
Posted by Jim Monteleone
Given the short attention span of most internet users, there's nothing like video content to quickly engage prospects.
The best videos follow the Golden Rule of good content -- they provide useful information to prospects looking to make an informed purchase. Here are 6 types of videos that can engage prospects and get them asking for more:
1. How-to Video -- An instructional video that shows how to use a product (or do a process) can take on a life of its own on the web. When posted to a site like YouTube, it can pull prospects to your site for months, or even years.
2. Meet The Experts -- Video is a great way to introduce your subject matter experts to prospects. By illustrating a step-by-step solution to a problem that your product solves best, their credibility is established up-front.
3. Blog Video -- Blog videos can be created quickly, with simple production values. Even a "talking head" video is far more engaging than text, and can address timely issues or market opportunities in a way that no other medium can match.
4. Product/Service Teaser -- Much like a movie trailer, a product or service teaser highlights features and benefits, and wets viewer's appetites. They also encourage viewers to download more detailed information in exchange for their e-mail addresses.
5. Platform Video -- A live speech can be the basis for dozens of short informational clips, or used as "chapters" in a web video series. The amount of usable content from one 30 minute speech is substantial -- content that normally disappears after a live presentation is done.
6. Sales Video -- Imagine your best sales presentation live on video, selling for you on the web 24/7. Use it to describe the problem your prospects want to solve -- then offer a detailed solution on your site in exchange for contact information.
Of all the content that drives leads to a website, nothing does a better selling job than an informative video. A small investment in quality video content can drive inquiries to your site for years to come.