How to Turn a Do-Nothing Website into a Lead Generation Machine

If your website were a book, would it be "All Quiet on The Western Front"?

If so, maybe it's time to take a look at why it stopped generating leads, and fix it once and for all. Here are 4 ways to hit the "reset" button on your site, to turn it into the lead generator you always hoped it would be:

Refill Your Cookie Dish -- Solid informational content such as blogs, white papers, and videos give prospects the facts they need to become smarter buyers, and is what they are searching for. It can draw quality traffic to a site like a magnet -- yet most sites offer little or none of it. So if your site is low on the good stuff, its time to refill your cookie dish with content of real informational value. 

Cut The Baloney -- If you read your website copy out loud, and it doesn't sound like anything a real live human would say, its time for a major edit. The vocabulary used in many websites -- especially for technology companies -- often grades at the graduate school level. If you want to engage prospects -- and not put them to sleep -- use language that everyone can understand.

Cue The Video -- Short, informative videos are an easy way to not just explain a subject, but to show it as well. And when you use your actual subject matter folks as stars of your videos, it puts a human face on your company, and makes people want to go to the next step.

Re-purpose Your Content-- Over the years, you have probably made a substantial investment in white papers, data sheets, speeches, slide shows, and other content that is gathering dust in your literature closet. This same content can be re-purposed as direct response content -- videos, podcasts, job stories -- that prospects want to download and read.

When you invigorate your site with direct response content -- solid information that builds trust and drives prospects to take the next step -- you have taken the most important step in turning visitors into leads, and leads into customers.